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why you need an email list in your business...

The biggest mistake any business owner can make in their business? (INCLUDING Network Marketing)...

NOT taking email list building seriously!

"If you don't have a list you don't have a business because the money is in your list"

That statement couldn't be more true! Your list is LITERALLY the most valuable asset in your business and this post is going to review WHY!

I had a start - stop relationship with email marketing for the first few years in my business and I wish I could go back, shake myself silly, and tell myself "FIGURE OUT THE THING AND STOP QUITTING"

I just didn't know what I was doing and instead of learning how to go about it all correctly, I'd get squirrel brain and jump to the next big thing 🙈

It wasn't until later in my digital marketing, business building journey that I saw my income growth ALL BECAUSE of my list and the realization started when I was hacked and lost everything (except my list!)

This leads me to reason #1...

#1 Social media is borrowed land...

You have NO CONTROL over social media!

You can't control if you get hacked and lose 45,000+ audience members like I did.

You can't control if the platforms go down from a system glitch.

You can't control if your content even gets seen by the people who hang with you!

You have ZERO control because you don't own it - it's borrowed land!

Take it from someone who understands the heartache of losing everything after close to 6 years of hard work. I had to start from scratch rebuilding my audience and if I didn't have my list, my income would have been at a standstill and I would have had no way to find those original people who wanted to see my content.

The a-z email marketing course...

the list building bootcamp (Learn More)

#2 your list is raising their hand...

The people who opted in for your juicy freebie or newsletter actually WANT more!

By opting in, they are literally raising their hand saying YES I want to see your stuff.

You can't say the same with any other asset because while they may "choose" to follow you on social, they also likely follow thousands of other people so unless they are a raving fan there's a good change they will see minimal content.

And while not every single email you send is likely to get opened, you at least have a much better chance of being seen .... as long as you do email marketing the right way! (Learn the right way to build your list and more with LBB)

#3 They are giving you access to their personal space...

When someone trades their email for something of value, they are giving you access to their personal space.

Everyone on social media is shouting at the top of their lungs trying to be seen, but someone's inbox is more quiet and private. This means more quality time with your subscriber to build trust and credibility.

Their email is where they are more likely to absorb and pay attention to what you have to say. With social media most people are looking to be entertained in someone or looking for inspiration. With email, generally speaking they know there's something their to learn.

#4 They filter themselves In & out...

Let's be honestly, you won't be for everyone and that's OK!

By having a list and ways for people to learn from you with free offers and content they get to decide for themselves if they want to stick around AND they CHOOSE when they're ready to buy or join you!

Living in the DM's trying to accomplish this isn't feasible, it's not scalable, and in the end is going to annoy the people who just want to watch for a while and lead you quickly to burnout!

The filtering process happens naturally with email marketing. If they realize you aren't for them they simply opt out. It's nothing personal and you didn't waste your time living in the DM trying to make a sale from someone who was never going to buy!

#5 Automations save you time and energy...

When you create a freebie and ways for people to find your opt in pages, you create it one time and continuously point to it with your other content.

Once it's set up and in place it's AUTOMATED. The delivery, the follow-up, the added value, the offers, and beyond.

You can't say the same for your social content. You could spend an hour on the most amazing post and after about 24 hours that's it - there's nothing left unless you create more and more.

Email marketing breathes life into any content you create because if you are pointing to your list and freebies, your relationship can continue on and on when someone opts in, making the content you DO create far more valuable!

You also can send your subscribers the same information your putting out to social, which increases the likelihood that they will see it.

#6 Email converts better in every way...

The average reach for a social post is about 5.2% but the average open rate with email marketing among all industries combined is 21.33% (when done right you can increase this significantly!)

This means that your emails are AT LEAST 4X more likely to be seen than your social posts. That's HUGE!

On average people ALSO need to see your offers at least 7 times before they are willing to buy and honestly that number is climbing in the environment we are in!

If your social posts aren't being seen, how will they ever see your offer 7+ times?

Email marketing allows you to provide true nuggets of value so they understand the VALUE of your offerings. Perceived value is the secret sauce to conversions!

Why you want your list to GROW daily...

Every subscriber is another valuable member of your world...

When you create a piece of valuable social content - you can email that same value to your list.
When you write a new blog post you can send it to your subscribers. They get that added value and they get to see what you can offer without you 'selling' anything at all.
When you launch something new, your subscribers are the first to know about it!
When you create a new podcast or YouTube episode you can share it with your list.
When you create a webinar or masterclass you can drive traffic with your list.
When you have an open invite to join your team, your subscribers are already warmed up to who you are

Getting Started with growing your list...

There are definitely some SUPER important principles to make sure your email marketing is done right. Everything from compliance to actually hitting the inbox and not the spam folder, having a lead magnet that's optimized and something your audience actually wants and even choosing the right software.

One of my biggest roadblocks, which led to the start - stop relationship I had early on with email marketing was the fact that I just didn't know what to do. I was completely winging it, which made it feel like wasted effort.

That's why I created the List Building Bootcamp. It's literally the course that tackles EVERYTHING from basics to setup to selling. If you want to take the guesswork out of everything list building then this course is for you!

(Watch Today's Episode) why an email list is a must have in your business - Episode 111

THE LIST BUILDING BOOTCAMP - The A-Z Course On Email Marketing

With every episode of Sue Peters TV, I like to share with you VALUABLE resources that you can implement into your business to help you grow and succeed. My goal is to help you create confidence in yourself and success in your business using business building strategies.

Since we are talking about growth for your business I want to share with you my FREE resource - The Magnetic Formula, my resource on attracting your ideal customer.

It's not about the size of your audience, but rather the QUALITY of your audience. A tribe of 1,000 followers who connect to what you have to say is FAR more valuable than 10,000 followers who are random.

You can download the FREE guide here ... More resources can be found below.

Resources that will help you rock your biz...

List Building Bootcamp - The complete course for creating an email list that converts to sales.

The List Building Bootcamp - Learn More

If you don't have a list - you don't have a business! It's actually that simple. You need a list of people to connect to and that does NOT mean DM's. You don't own social media and you can't control what happens there, but you do own your list! It's the foundation every business needs. (YES even network marketing!). Grab the A-Z course that will help you learn and setup everything you need for email marketing.

30 Social Media Content Ideas to help you make more sales - Free Download

30 Social Media Content Ideas - Learn More

FREE: Ever feel lost on what to post? Let alone what to post in order to attract the right people and make sales. This is why I created the 30+ Social Media Content Ideas resource for you! I know what it's like to stare at your phone or computer feeling lost on what to post. Use this as your guide to create content that converts!

100 Captivating Hooks that stop the scroll. Free Download

100+ Captivating Hooks - Learn More

FREE: You have about 3 seconds to capture the attention of your audience and that's done by your visual (the photo or video) and by your HOOK. Without a good hook your reader won't be curious and want to read more. Grab their attention using one of my captivating hooks that you can use for any of your content.

The Unlimited Leads Camp - create the juicy offer your audience will be drooling over.

The Unlimited Leads Camp - Learn More

Get access to the Ultimate strategy for finding the best leads; people who actually WANT to buy from you. I'll walk you through step by step in how to create the perfect lead magnet your audience will be dying to get their hands on.

Prospecting Playbook. Get the complete blueprint that shows you exactly how to create systems and automations in your business

The Prospecting Playbook - Learn More

Ever wonder how the top of the industry recruit consistently? It's definitely NOT by making a list of 100 or living in their DM's.

I created this masterclass to give you a full blueprint in how to build your Network Marketing business without the "Hey Girl" strategies but rather with REAL marketing strategies. It's less complicated than you might think, but it DOES take the right resources and mindset to get the job done.

Magnetic Prospecting Formula. Free Download - learning how to turn your presence into profits.

The Magnetic Formula - Learn More

FREE: I'm absolutely love with Network Marketing - but I'm not in love with the typical strategies that give our industry a bad name. Learn to prospect and find customers by uncovering your voice so you can attract those who are likely to turn to customers or teammates.

Done For You Trello Content Board - 35 days of DFY content scheduled out and templated.

35 Days of Trello Templates - Learn More

FREE: Create a social media posting plan with Trello. This is such an incredible resource to create a schedule for your content. I put together 35 days of complete templates for you using Canva, You get all the canva templates AND the full Trello board. AND as a bonus I also included 35 days of reels with ideas on how to use them.

Launch Accelerator - Done For You funnels and website

DFY Funnels & Website - Learn More

For the super busy Entrepreneurs out there or those who are ready to launch FAST, I created the Done-For-You Launch Accelerator.

I've done the hard work and have built out marketing funnels and website templates to help you launch your business right out of the gate. You'll use the same platform I use for all of my digital products - it was created for Network Marketers and is pretty incredible - not to mention affordable and will have everything you need to build your business from here forward!